^*Based on independent third-party market data for vapour pods and pre-filled devices, covering 69% of total measured retail, in Switzerland as of Q3 2024.

²Vuse products are not risk-free and contain nicotine, an addictive substance. Comparison of smoke from a scientific reference cigarette (approx. 9 mg tar) and emissions from Vuse GO 1000 and Vuse Pro One used with Vuse Pods, in terms of the average of 9 harmful components, independently prioritised for reduction in cigarette smoke.

³Vuse is a Better alternative to smoking. Vuse products contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. These products are not risk-free and contain nicotine, an addictive substance.